Optimizing your website for search engines has become a complex process where each of your web pages must take advantage of each search engines capabilities to reach top positions. The ability to maintain these top positions is a daily challenge as search engine providers constantly update their algorithms to refine search results.
Why is SEO important?
Optimizing content for search engines must be done in a positive and ethical manner to increase organic search results rankings when a keyword is entered into that search engine. The difference of being the #1 ranking vs #2 or greater is significant to the amount of the website traffic received. Website content, links, and structure establish the basis for how well a search engine will rank each of your web pages
Why is SEO so complex?
Search engines are constantly changing their algorithms to filter and refine the right set of organic search results. Many web sites never took the time to understand the importance of SEO and long term impacts. SEO tactics require detailed analysis of all the web pages, link structure, and coding factors.
What you should be doing with Search Engine Optimization
Your goals and needs are never identical to other clients so each engagement is customized to to fit your needs. So what do you need to opitimize your website?
- On-page SEO – optimize title tag, meta keyword, anchor text, alt attributes, body content, , html code, link structure
- Off-page SEO – backlinks
- XML Sitemaps
- Page Load Performance Analysis
- Internal Broken Links
- External Broken Links
- Robot Instructions
- HTML validation errors
- CSS validation errors
- Canonical URL issues
- Search Engine Indexed pages
- Search Engine Ranking Reports
- Keyword Research
- Local Search business directory submission
- Competitor Analysis