Web Analytics
Knowing what customers are doing on your website becomes a critical process to building a better website and maintaining your customer base. Analytics tracks how your customers interact with a website.
Why is Web Analytics important?
Analytics capture the raw details in every step a customer uses your website. Using these details analytics creates usage metrics which can be used to determine how many customers visited, where they went, length of visit, traffic behavior, and conversions from sales among the many available.
Why is Web Analytics so complex?
Web analytics can capture a tremendous amount of website usage data which is then analyzed for patterns. These patterns give insight to how your customers interact with your website. Without these facts any website improvements is just a guess.
What you should be doing with Web Analytics
Analytics should be used to track all your internet actions including website traffic, email campiagns, and social media. Once in place the analytics metrics produced will allow you to understand the impact of your website.
- Traffic
- Click Paths
- Conversions
- Goals
- Exit pages
- Visit time on site
