Collect and Analyze Web Visitor Behavior Data
Who is showing up and what are they doing? Without analytics the ability to analyze traffic behavior is impossible. Analytics captures a tremendous amount of interaction with every click providing the essential metrics needed about visitor behavior. The impact with knowing and tracking these metrics over time becomes a critical business process. The more information known and gained by analyzing visits and ultimately conversion goals will increase business revenue.
Strategy
- Setup and integration
- Audience development
- Tagging
Collection and Reporting
- Dashboard reporting
- Events and dimension tracking
- E-commerce tracking
- PPC integration and tracking
- Google Search integration
Managed Web Analytics services
Defined key performance indicators matched with analytics data will ensure you understand the true value of visitor traffic. Matched with Managed PPC services even further visitor traffic statistics can be derived and analyzed.
- Page level tracking
- Event tracking
- Goals and funnels setup
- Custom segments
- Custom reports
- Conversion tracking
- Page load speed optimization
- SEO analysis and impacts