* The plans above include either Google Ads or Bing
The setup fee includes keyword research for the primary set of business topic keywords, for example if your business sold computers this would include various kinds such as desktop, laptops, and servers. If you decide to expand campaigns sell printers and accessories requiring additional keyword research and campaign development there would be an additional one-time cost provided as an estimate.
** In some cases, additional costs may apply beyond the monthly fee may apply when significant design, development, or campaign management changes are needed to meet your PPC needs. For example, managing an excessive number of campaigns, creating animated HTML5 display ads, video creation, deep keyword research, or competitive analysis reporting. In situations like this, we’ll notify you and quote the additional work at an hourly rate. While this may not be the case for most accounts, such tasks can be very